Growth capital for pricing software made in Germany

Growth capital for pricing software made in Germany

ENGELHARDT KAUPP KIEFER & Co. acquires a stake in Price Intelligence GmbH.

With Price Intelligence, leading retailers and brand manufacturers such as Swarovski, Euronics, Expert, the Klingel group and Digitec are already using automated market price monitoring to optimize their own prices based on data. The growth capital provided by ENGELHARDT KAUPP KIEFER & Co. will serve both the development of software functionality as well as further expansion.

Price Intelligence GmbH is a spin-off of the parsionate group, which, according to IT analyst Gartner, is one of the world’s leading consulting specialists for data management. With the two shareholders parsionate and ENGELHARDT KAUPP KIEFER & Co., Price Intelligence is therefore ideally equipped both strategically and financially.

For a long time, trading was determined by local availability. However, globalization and the increasing shift towards e-commerce have given customers access to a much wider range of products. As a result, many merchants are constantly coming under price pressure. Price Intelligence supports the increasingly critical pricing process by automatically monitoring more than 27 million product prices in over 37,000 online shops and marketplaces. Using this data, traders can optimize their prices manually or, with the help of Price Intelligence, automatically in part or in full.

“The software was developed with the active involvement of our customers and therefore meets the high quality and service requirements of enterprise customers,” says Michael Fieg, Managing Director of the parsionate group. “The spin-off of the product area Price Intelligence into an independent company was the logical step in the development of this strongly growing business area.”

Vladislav Gordon, Product Manager of Price Intelligence, is certain: “With our consistent focus on software stability and data quality, we meet the core requirements of our market. Only the completeness and resilience of the data enables automation, which leads to an efficiency gain and a sustainable price optimization for the customer”. “For many retail and manufacturing companies, pricing is now the pivotal point of their strategy,” says Roman Loch, Managing Director of ENGELHARDT KAUPP KIEFER & Co. “Against this background, we see very attractive market opportunities for Price Intelligence and look forward to using our proven investment approach to accompany and support the team on its exciting journey.”

About Price Intelligence

Price Intelligence is the provider of the price monitoring and optimization software of the same name. The company emerged from the former product division of the parsionate group, one of the fastest growing consulting specialists for data management in Europe. The software was developed in close exchange with enterprise customers and therefore focuses in particular on their needs: software stability, data quality and ever available customer service. The customer portfolio therefore already includes well-known companies such as Swarovski, Euronics, Expert, the Klingel group and Digitec and many more.

About the parsionate group of companies

Digital transformation is changing markets, customer needs and value creation. The parsionate group, headquartered in Stuttgart with branches in Hamburg and Amsterdam, supports European retailers and manufacturers in successfully implementing digital strategies. It develops suitable Omnichannel concepts and implements them on the basis of modern standard software. The experts offer comprehensive consulting, the best know-how in the leading software solutions as well as successful implementation. In addition to experienced consultants for e-commerce, Omnichannel and Master Data/Product Information Management (MDM/PIM), the team also includes system architects and technical consultants.


ENGELHARDT KAUPP KIEFER & Co. is an investment company founded in 2001 by the three initiators Dr. Tobias Engelhardt, Karl-Friedrich Kaupp and Georg Kiefer. Since then ENGELHARDT KAUPP KIEFER & Co. has accompanied a large number of companies and led them to successful exits (e.g., Alex & Gross communications, maihiro CRM-Consulting, Turtle Entertainment/ESL-Sports-League, actiro Power Blower, SABIO Knowledge Management Software, ajando Digital Sales). ENGELHARDT KAUPP KIEFER & Co. invests in technology-oriented companies with excellent growth prospects. With capital and entrepreneurial expertise, ENGELHARDT KAUPP KIEFER & Co. supports companies with a turnover of 1.0 to 10.0 million euro p.a. on their growth course. The aim is to achieve a tenfold increase in business volume within a participation period of approx. 5-7 years and then to implement an exit together with the management.